Here is the grand plan as it stands. Remember the big picture is really to cure Cystic Fibrosis, and this can only be done through continuing research. Research requires money. Money can only be generated by bringing it to peoples attention. To cure people from CF you need to keep the people with CF alive till there is a cure, and that requires education and inspiration. These factors are all addressed in my great plan:
The grand plan for the documentary Coughing the Distance is now taking shape!
Lucas is sweating on the editing and cutting it all together into an inspiring and entertaining documentary. I am busy writing the book to go along with it ('my pamphlet'), and when we have a product ready - April 1 is our aim - we get into gear:
I want to print 1000 documentary DVDs and 1000 books and sent them to 1000 CF clinics/associations around the world complete with an organ donation brochure (most people with CF will end up on the lung transplant register). I imagine the RRP of the book would be somwewhere around the $24.95 mark and say $25 for the DVD. Mailing would be approximately $10, so I figured if I included a VOLUNTARY invoice for $59.95. The proceeds would go to printing more packs and mailing them off to the next 1000 addresses, till we have covered the CF world. You got to think big!
Given that the DVD might cost $5 to produce and the book $20, postage $10, that would mean the first mailing would cost us $35000. If half the recipients pay the invoice we could afford the next 1000 copies... You sow the seeds...
This self-sufficiency thing really is amazing. We sow the seed, right. Nature grows the seed, and then, we eat the seed. And then, after that, we sow the seed, nature grows the seed, and then, we eat the seed. And then, after that again, we sow the seed, nature grows the seed....
The Young Ones - BBC 1984
In the mean time we would have sold the documentary to a TV network in Australia and paid back the creditors and monies owing (I know, business is business) and the documentary Coughing the Distance can then be passed on to an international agent who can sell the rights to networks abroad, CNN Health, BBC,... All profits generated from these sales can then go to Cystic Fibrosis Research, and in 2011, when I come back coughing from Coughing in the Sails, I can be cured!